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Bibliografická citace

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0 (hodnocen0 x )
(1.3) Půjčeno:4x 
BK
New ed.
Cambridge : Cambridge University, 1996
224 s.

objednat
ISBN 0-521-45576-6 (brož.)
Cambridge professional English
Angličtina obchodní - příručky učitelské
000069529
Contents // Thanks 4 // Introduction 6 // About the course: Who the course is for, ‘Business English’, Active focus on business 6 How the course is organized: Units 1 to 4, Units 5 to 14, Unit 15 8 // How the New Edition is different from the First Edition 9 // Types of activities and exercises: Integrated activities, Role-play, Files, Guide to the Files in the Student’s Book, Listening, Reading, Writing, Discussion and follow-up, Functions, Vocabulary, Extra activities 9 Mistakes and correction, Written work 16 Background information for the non-business person 17 // Using New International Business English, The Teacher’s Book, The Workbook, Home study 17 The International Business English Video 19 // 1 Face to face 20 // Basic skills and techniques for talking to people in business situations // 2 Letters, faxes and memos 35 // Basic skills and techniques for business correspondence // 3 On the phone 45 // Basic skills and techniques for using the telephone in business // 4 Summaries, notes, reports 58 // Basic skills and techniques for writing reports, making notes, summarizing and taking notes of conversations in business // 5 Working together 70 // Talking about where you work, employment policy, a company’s activities, organization and history // 6 International trade 83 // Ordering and supplying goods or services; answering and making enquiries, making offers, placing and acknowledging orders // 7 Money matters 98 // Methods of payment, cash flow, invoicing, dealing with non-payment problems // 8 Dealing with problems 110 // Complaining and apologizing, delivery and after-sales problems // 9 Visitors and travellers 126 // Looking after foreign visitors and travelling on business; hotels, restaurants, small talk, telling stories // 10 Marketing 142 // Marketing a product, market research, promotion and advertising // 11 Meetings 153 //
Taking part in formal and informal meetings, one-to-one meetings and larger group meetings // 12 Processes and operations 162 // Explaining and describing operations, giving instructions // 13 Jobs and careers 174 // Applying for jobs and seeking promotion, participating in interviews // 14 Sales and negotiation 187 // Selling and buying products, negotiating face-to-face and on the phone // 15 A special project 201 // A simulation, revising many of the skills and situations in the course

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