CONTENTS // About the author vi // Preface vii // 1 Introduction: What is qualitative content analysis? 1 // 2 What is qualitative about qualitative content analysis? 20 // 3 Will qualitative content analysis work for me? // Decision aids 37 // 4 The coding frame 58 // 5 Building a coding frame 80 // 6 Strategies for building a data-driven coding frame 107 // 7 Segmentation and units of coding 126 // 8 Trying it out: The pilot phase 146 // 9 What to keep in mind: Evaluating your coding frame 166 // 10 The main analysis phase 194 // 11 How to present your results 219 // 12 Using software in doing qualitative content analysis 241 // References 260 // Index 269