Contents // List of illustrations vii // About this book ix // Acknowledgements xi // Chapter 1 Navigating a diverse field 1 // Chapter 2 Why engage with multimodality? 14 // Chapter 3 Systemic functional linguistics 30 // Chapter 4 Social semiotics 58 // Chapter 5 Conversation analysis 86 // Chapter 6 Five more approaches to multimodality 109 // Chapter 7 Designing a multimodal study 130 // Glossary 155 // Self-study guide 163 // References 199 // Index 215