Brief Contents // Detailed Contents vi // About the Authors xvi // Preface xvii // Acknowledgments xx // 1. Overview of Focus Groups 1 // 2. Planning the Focus Group Study 19 // 3. Developing a Questioning Route 39 // 4. Participants in a Focus Group 77 // 5. Moderating Skills 103 // 6. Analyzing Focus Group Results 137 // 7. Reporting 163 // 8. Styles of Focus Group Research 175 // 9. Focus Group Interviewing With Young People 187 // 10. International and Cross-Cultural Focus Group Interviewing 195 // 11. Telephone and Internet Focus Group Interviewing 205 // 12. Focus Group Interviewing Within the Organization 223 // 13. Modifications of Focus Groups 231 // 14. Answering Questions About the Quality of Focus Group Research 237 // References 246 // Author Index 248 // Subject Index 249