Contents // Acknowledgements vi // 1 Introduction: language as a local practice 1 // 2 ‘Press 1 for English’: practice as the ‘generic social thing’ 17 // 3 The Reverend on Ice again: similarity, difference and relocalization 34 // 4 Talking in the city: the linguistic landscaping of locality 52 // 5 Kerala tuskers: language as already local 70 // 6 Alibangbang and ecologies of local language practices 88 // 7 ’Molding hearts ... Leading minds ... Touching lives’: practice as // the new discourse? 1 ? // 8 Conclusion: language as a local practice 128 // Notes 144 // Bibliography 147 // Index 164