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EB

EB

ONLINE

London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017

1 online zdroj

ISBN 978-1-137-60159-9 (e-kniha)

ISBN 9781137601582 (print)

Palgrave Advances in Luxury

Printed edition: ISBN 9781137601582

Introduction: Sustainability in Luxury Branding -- Chapter 1 Inside Luxury: Main Features, Evolving Trends and Marketing Paradoxes -- Chapter 2 Luxury, Sustainability and “Made in” -- Chapter 3 Luxury Consumption and Sustainability -- Chapter 4 Sustainability across Industries -- Chapter 5 Insights from Key Topics in Sustainable Luxury Research -- Conclusions. .

This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. ..

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