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0 (hodnocen0 x )

EB

EB

ONLINE

New Delhi : Springer India : Imprint: Springer, 2017

1 online zdroj

ISBN 978-81-322-3679-5 (e-kniha)

ISBN 9788132236771 (print)

SpringerBriefs in Business, ISSN 2191-5482

Printed edition: ISBN 9788132236771

Chapter 1. Co-Creation. Chapter 2. Co-Creation and Learning -- Chapter 3. Case Studies -- References.

This book introduces readers to co-creation --- a complex, value-based, context-driven and collaborative effort to develop new paradigms, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships and constraints, but also around available alternatives for dealing with or overcoming those challenges. Co-creation is not about transferring or outsourcing activities, and neither is it about the customization of products and services. This book explains the emergence of the co-creation approach. It describes various models of value creation, as well as different stages and the contract process involved in co-creation. It also explores different types of learning and learning techniques, and how co-creation impacts the learning process. The book allows practitioners and policymakers to understand the processes involved in implementing co-creation in any organization, while also presenting case studies to show how to apply the relevant concepts in their day-to-day activities..

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