Mastering management in the creative and cultural industries
Tištěná verze : ISBN 9781138185265
1. Competing in the creative and cultural industries : the strategic way -- 2. Diagnosing the problem and formulating a response -- 3. Strategizing for experience providers -- 4. Strategizing for bespoke singularities/one-offs -- 5. Strategizing for the makers of reproducible products -- 6. Crafting a strategy -- 7. Conclusions.