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0 (hodnocen0 x )
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EB
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EB
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New York : Routledge, 2016
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1 online zdroj
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9781138933828 (e-book : PDF)
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ISBN 9781317387879 (e-book: Mobi)
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ISBN 9781317387886 (e-book: ePub)
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ISBN 9781138616899 (paperback)
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Routledge studies in accounting ; 18
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1. What is a brand? -- 2. Brand value -- 3. Brands and accounting standards -- 4. The excess earnings method -- 5. Revenue premium method -- 6. The relief-from-royalty method -- 7. The market-based approach -- 8. The cost-based approach -- 9. Brands and valuation standards -- 10. Ad Hoc valuation models -- 11. Volatitliy of brand values.
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001478080
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(OCoLC)948511663
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Dotazy a připomínky