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0 (hodnocen0 x )
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EB
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EB
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Second edition.
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London ; New York : Routledge, 2014.
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1 online zdroj (xiv, \1 s.ges)
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 Plný text PDF
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* Návod pro vzdálený přístup
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ISBN 9780415632089 (hardback) (e-book : PDF)
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ISBN 9781317686231 (e-book: Mobi)
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ISBN 9781317686248 (e-book: ePub)
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ISBN 9781317686255 (e-book: PDF)
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ISBN !9780415632089 (chyb.) (hardback)
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ISBN !9780415632072 (chyb.) (paperback)
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Tištěná verze : ISBN 9780415632089
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1. Introduction to political marketing -- 2. Political strategy -- 3. Political market research -- 4. Political branding -- 5. Internal political marketing -- 6. Static political marketing communication -- 7. Relational and interactive political marketing communication -- 8. Political delivery marketing -- 9. Political marketing and democracy.
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001478139
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(OCoLC)880404520
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Dotazy a připomínky