.

0 (hodnocen0 x )

BK

First published

Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne : Sage, 2018

vi, 208 stran : ilustrace, faksimile ; 25 cm

ISBN 978-1-4739-7299-5 (brožováno)

Obsahuje bibliografii na stranách 195-202 a rejstřík

001479050

CONTENTS // 1 What is visual communication? 1 // Introduction 1 // The materials of visual communication 3 // Semiotic materials and social behaviour 4 // To ask and answer research questions 8 // Guides to doing visual analysis: what is unique and special about this book? 10 // Outline of the chapters ; 12 // 2 Approaches to visual communication 15 // Introduction 15 // Social semiotics 15 // Semiotic materials and affordances 18 // Multimodality 24 // Discourse and social practice 27 // New writing and integrated design 29 // Materiality and consciousness: A model of communication 33 // Creating analytical tool kits 37 // 3 The photograph 39 // Introduction 39 // The photograph and its uses 39 // Analysing photographs 47 // Suggestions for research questions 62 // 4 Document design 63 // Introduction 63 // Document design in different social practices 64 // Analysing document design 76 // Suggestions for research questions 84 // 5 Packaging 85 // Introduction 85 // Discourses of packaging 86 // Contents // Analysing packaging 93 // Suggestions for research questions 108 // 6 Space design 109 // Introduction 109 // How space shapes behaviour I? // Analysing space design 120 // Suggestions for research questions 130 // 7 Film clips 133 // Introduction 133 // Types of film-clip narratives 133 // Analysing film clips 146 // Suggestions for research questions 161 // 8 Data presentation 163 // Introduction 163 // Typical forms of data presentation 164 // Analysing data presentation 177

// Suggestions for research questions 187 // 9 Conclusion 189 // References 195 // Index 203